Hip Hop Craze

Have you ever noticed the kid in the mall wearing a chain and cross gleaming with what looks like diamond jewelry? They aren’t diamonds, of course and they may not be kids. In today’s Hip Hop age we are facing an explosion of interest in these “fake” diamonds better known as cubic zirconia. Hip Hop fans of all ages are imitating their rap idols in their adornment of the most flamboyant types of jewelry accessories. A whole new genre of style and design has been established as a result with its own language and boundaries.

The prolific rise of the rap industry as a mainstay in our cultural landscape is undeniable. People of all races, economic backgrounds and various regions of the world have been affected. Hip Hop has transcended its roots in the underground and has long since crossed over into the mainstream. This phenomenon has created various cottage industries specializing in all things Hip Hop. Wearing a chain or donning some shiny earrings symbolizes the promotion of the Hip Hop lifestyle. It bellows out the success of an individual in the ability to procure these expensive items. Diamonds and gold have become the ornaments of Hip Hop, the outwardly physical manifestation of wealth.
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Adorning the body with gold is a sensual experience. Gold jewelry for body piercing is extremely popular today, a revival from a long history from the earliest humans on earth. Whether your interest in body piercing stems from the desire to be fashionable, as a status symbol or to heighten your sexual enjoyment, popular demand has increased the number of piercing studios and choices in gold body jewelry.

Today’s body piercing evolved from different cultures across the globe. This ancient art could well be the most widely practiced form of body adornment. It was also practiced by the Romans who saw nipple piercing as a sign of courage, in addition to using them to attach their cloaks. The Kama Sutra from classical India depicts scenes of genital piercing. We find evidence of ears, lips and hands being pierced in South America, Africa and Borneo.

Today body piercing artists have taken this heritage and combined it with modern hygiene and piercing techniques, creating new types of piercings such as the ‘diath and rook’ invented by Eric Dakota. The most notable change in the nature of body piercing came a few years ago when fashion world models strutted the catwalk with navel and eyebrow piercings, creating a new wave of general public interest. This opened up a new realm of possibilities for people and confirmed to those already in the know the wide extent of the practice.

Practical Guide to Body Piercing

When you decide to have any part of your body pierced, remember that this is more than fashion, it involves your health. It is wise to keep these points in mind:
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Buying gold jewelry for your store can be a complicated business. It is important for you to do your research so that you can avoid the traps that await you as a wholesale gold jewelry buyer. It is to your advantage to take the time effort to know what your customers want and compare the different price points being offered.

Start by making a customer profile: what type of designs, styles and price points they prefer. It is wise to keep the current popular trends in mind when you are buying your inventory, this can help you to attract new customers as well as give your current customers new gold jewelry designs to consider. If you are new to the gold jewelry business, and do not have an established clientele, you can begin with a combination of classic and contemporary designs for broad market appeal. Selecting yellow, rose or white gold jewelry in 18kt, 14kt and 10kt grades will give you a range of sales opportunities.

In your pursuit, you will no doubt come across a gold jewelry vendor who uses the strategy of “wholesale to public”. This may sound tempting, but according to the Lanham Act, in the section that deals with federal trademark/unfair competition rules, those who make these types of claims by stating a false or misleading description of fact as to the origin of there goods can be held liable in a civil action.
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Gold has been pricing out over $580.00 an ounce in recent weeks. Earlier this year the price was $730.00 an ounce. On May 12th, the price reached a 26 year high of $732.00 an ounce. Since then, prices have dropped twenty-two percent which still leaves the price in the $580.00 an ounce range.

Prices for gold jewelry seems to depend more on the design value of the jewelry than the actual amount of gold contained in it. According to the World Gold Council, sales in the United States seem to be rising. The Council believes the US customers buy gold for adornment, not the investment value of the jewelry

Since jewelers place their orders months in advance, it will be interesting to see what merchandise is available for the holiday season. With the fluctuating prices, it will be more difficult for both designers and retailers this year.

The gold in the stores now, was purchased prior to this recent instability of the price. Since gold is at a high now, the gold in our stores for the holiday season will have been purchased at almost all-time high prices when the inventories must be increased for the seasonal sales.
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