Adorning the body with gold is a sensual experience. Gold jewelry for body piercing is extremely popular today, a revival from a long history from the earliest humans on earth. Whether your interest in body piercing stems from the desire to be fashionable, as a status symbol or to heighten your sexual enjoyment, popular demand has increased the number of piercing studios and choices in gold body jewelry.

Today’s body piercing evolved from different cultures across the globe. This ancient art could well be the most widely practiced form of body adornment. It was also practiced by the Romans who saw nipple piercing as a sign of courage, in addition to using them to attach their cloaks. The Kama Sutra from classical India depicts scenes of genital piercing. We find evidence of ears, lips and hands being pierced in South America, Africa and Borneo.

Today body piercing artists have taken this heritage and combined it with modern hygiene and piercing techniques, creating new types of piercings such as the ‘diath and rook’ invented by Eric Dakota. The most notable change in the nature of body piercing came a few years ago when fashion world models strutted the catwalk with navel and eyebrow piercings, creating a new wave of general public interest. This opened up a new realm of possibilities for people and confirmed to those already in the know the wide extent of the practice.

Practical Guide to Body Piercing

When you decide to have any part of your body pierced, remember that this is more than fashion, it involves your health. It is wise to keep these points in mind:
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Buying gold jewelry for your store can be a complicated business. It is important for you to do your research so that you can avoid the traps that await you as a wholesale gold jewelry buyer. It is to your advantage to take the time effort to know what your customers want and compare the different price points being offered.

Start by making a customer profile: what type of designs, styles and price points they prefer. It is wise to keep the current popular trends in mind when you are buying your inventory, this can help you to attract new customers as well as give your current customers new gold jewelry designs to consider. If you are new to the gold jewelry business, and do not have an established clientele, you can begin with a combination of classic and contemporary designs for broad market appeal. Selecting yellow, rose or white gold jewelry in 18kt, 14kt and 10kt grades will give you a range of sales opportunities.

In your pursuit, you will no doubt come across a gold jewelry vendor who uses the strategy of “wholesale to public”. This may sound tempting, but according to the Lanham Act, in the section that deals with federal trademark/unfair competition rules, those who make these types of claims by stating a false or misleading description of fact as to the origin of there goods can be held liable in a civil action.
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A little bit of history
Although body piercing jewelry was not popular until about 20 years ago, it actually has a very long history. In ancient Egypt, only the royal family had the right to have body piercing. In fact, only the Pharaoh at that time had belly button piercing, any other people with a belly button ring would have been executed. For Egyptians, body jewelry was a way of embellishing the beauty of human bodies. On the other hand, around 2000 years ago, as mentioned in Bible, body piercing jewelry was very popular among nomadic tribes as a sign of wealth. Also, the roman warriors used to get nipple piercing as a sign of strength and virility. However, in the last 400-500 years, body jewelry has been restricted to mainly ear piercing until the last two decades.

Choices of metal
There are many choices for the metal used to make body jewelry. Since piercing could be in sensitive and delicate area of the body such as lip and tongue, the material has to be biological inert to prevent corrosion and infection. Common metals for making body jewelry are surgical steel, titanium, niobium, platinum and 14kt and 18kt gold. The primary reason for the above metals to be popular with body jewelry is that they are hypoallergenic and are absolutely safe to wear. Sterling silver body jewelry is not recommended because would tarnish and some of them contain nickel, which some people are allergic to. It is recommended to use surgical steel right after the piercing during the healing period to allow a faster healing process and minimize the chance of infection.
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Although it also applies to traditional brick and mortar jewelry retail stores, the surge of ecommerce through the advancing internet infrastructure and a significant decrease in overhead costs enable many entrepreneurs to start their own businesses online. Combined with the exponentially increasing number of web users, online retail has become an attractive opportunity for people who want something for their own.

The online retail sales grossed about $110 billion in 2005 and jewelry category accounted for 5% of the total. Other major categories include books, apparel, computer related, electronics and drugs. The reason why jewelry is particularly attractive to a lot of entrepreneurs is that the startup capital could be small and the logistics is easy to control. The reason is that the spectrum of jewelry range from costume jewelry to silver jewelry to diamond luxury items, which offers a flexible startup capital requirement. Also, due to the nature of jewelry, it does not require a large storage space in the beginning and is relatively easily to package and ship.

For someone who is already convinced that jewelry store is a feasible online business, the next question would obviously be where to get the merchandize. To answer this question, we have to state the characteristics that one should look for when selecting a vendor. I know some of you are thinking “prices”. Sure, different vendors have different prices for similar items, is the one with the lowest prices odd to be the one we should work with?

Granted, your vendor’s pricing is crucial to the success of your business, this is all about money after all. Nonetheless, in order to be competitive in the market, there are many other facts you might want to get from a wholesaler before any decision is made.

Firstly, especially in jewelry and apparel industry, the vendor has to have the sense to the changing fashion trends. New styles come out every day and popular styles are changing every season, it makes a huge difference between your vendor selling styles that were hot last summer rather than styles that just got exposed in a French fashion show. You should do your own research, of course, but a vendor with the good connections and senses propels your business and saves you a lot of time.

Secondly, if you decide to carry some unique styles that can rarely be found anywhere else, do make sure you get them from a vendor who guarantees the availability of the stock. By doing this, you can maximize your effort for processing each item. Typical pre-processing of an item are photo-taking, editing, copywriting and data entry. If the vendor runs out of stock for most of the items you purchased, and not being able to perform backordering, the effort for maintaining the inventory will be dramatically increased.
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